Designing lovable products that build trust with parents and babies — Refreshing MAM's catalog products with confidence, safety, and playfulness.

For this collaboration with a major global brand, we reimagined a line of teethers and coolers, bringing playfulness, elegance, and ergonomic value to a mature product category. The challenge was to remain trustworthy while elevating form, creating friendly animal shapes that resonate with babies and reassure their parents.

Client
MAM
Project
Baby Teethers
Year
2024
Location
Austria
Services
Concept Design
Industrial Development
The Goal

To redesign an established catalog of baby teethers and coolers for a leading global brand, introducing a more refined and emotionally engaging design language. The challenge was to elevate the aesthetic without compromising the ergonomic, safety, and sensory needs of babies — while remaining aligned with the brand’s identity and product history.

The Result

A unified line of soft, friendly forms with animal-shaped characters that balance playfulness and maturity. The new design language conveys safety, confidence, and emotional connection. By simplifying lines and refining proportions, the products stand out while reassuring parents with their familiarity.

Our Process

Designed for comfort, grip, and real-world usage by tiny hands.

Our Process

Soft, lovable forms built for babies and trusted by parents.

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